--- title: Boris FX Showcases Next-Gen AI VFX and Pro Audio Tools at IBC 2025 description: Discover how new video editing, VFX, and audio workflows save time and unleash creative visions. --- [Press | Boris FX](https://blog.borisfx.com/press) # [Boris FX Showcases Next-Gen AI VFX and Pro Audio Tools at IBC 2025](https://blog.borisfx.com/press/boris-fx-showcases-next-gen-ai-vfx-and-pro-audio-tools-at-ibc-2025) Written by [Jessie Electa Petrov](https://blog.borisfx.com/press/author/jessie-electa-petrov) | Sep 8, 2025 8:41:00 PM Miami, Florida, U.S.A. — September 9, 2025 — [Boris FX](https://borisfx.com/), a leading developer of post-production software, will present the latest innovations in its comprehensive award-winning product line at [IBC2025](https://show.ibc.org/) in Amsterdam, Netherlands (September 12 - 15, 2025). Attendees will explore new [AI-powered visual effects workflows](https://borisfx.com/products/bfxsuite/#ml-tools) inside the [Boris FX Suite](https://borisfx.com/products/bfxsuite/) and gain exclusive access to the recently formed [Pro Audio division](https://blog.borisfx.com/three-pro-audio-tools-join-the-boris-fx-lineup) with a first-look at Samplitude and Music Studio 2025.  “IBC is a cornerstone event for us to connect with the global media and entertainment community,” says Boris Yamnitsky, CEO and Founder of Boris FX. “This year, we’re especially excited to introduce our new Pro Audio product team and tools to our audience." Yamnitsky continues, "Additionally, we can’t wait to highlight how our R&D efforts in machine learning are translating into practical tools that empower our users. Our new AI-driven features are a direct response to the industry's need for faster, more efficient workflows while keeping artists at the forefront. These tools enhance daily workflows by helping eliminate common manual obstacles, allowing artists to focus their energy on creating stunning imagery (both visible and invisible).” The Boris FX Suite, which features [Sapphire](https://borisfx.com/products/sapphire/#whats-new), [Continuum](https://borisfx.com/products/continuum/#whats-new), [Mocha Pro](https://borisfx.com/products/mocha-pro/#whats-new), [Silhouette](https://borisfx.com/products/silhouette/#whats-new), [SynthEyes](https://borisfx.com/products/syntheyes/#whats-new), [CrumplePop](https://borisfx.com/products/crumplepop/#whats-new), [Optics](https://borisfx.com/products/optics/#whats-new), and [Particle Illusion](https://borisfx.com/products/particle-illusion/#whats-new), is an all-encompassing VFX toolkit. New dynamic AI tools include one-click masking, tracking, and matte refining; fast object isolation; automatic face and license detection, tracking, and blurring; instant damaged frame replacements; easy depth map creation from 2D footage; accurate and realistic motion blur; and effortless retimer effects. The Pro Audio division will introduce updates to [Sequoia](https://borisfx.com/products/sequoia/), [Samplitude](https://borisfx.com/products/samplitude/), CrumplePop, and [Music Studio](https://borisfx.com/products/music-studio/), such as enhanced support for immersive audio formats (Dolby Atmos), an ADM Editor, and new AI-driven sound restoration models and voice enhancement.  ## Where to Find Boris FX - **Hall 8 — 8.B40** ([view on map](https://ibc2025.mapyourshow.com/8_0/floorplan/index.cfm?st=keyword&sv=boris%20fx&hallID=D&selectedBooth=8.B40&utm_campaign=21092724-IBC&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--Qv-TSlXWcJ7uRmLywryF1LsWUZjvmh68bZvySM76Eh-fOb9xeEt7gYSsp7gypdFLiiUUt)) - [Schedule a Pro Audio demo](https://calendly.com/borisfx_ibc/audio-demos-meetings?month=2025-09&date=2025-09-12&utm_campaign=21092724-IBC&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--Qv-TSlXWcJ7uRmLywryF1LsWUZjvmh68bZvySM76Eh-fOb9xeEt7gYSsp7gypdFLiiUUt) with Emanuel Hoisl, product specialist for Sequoia, Samplitude & Music Studio. - **Hall 7 — 7.A23** ([view on map](https://ibc2025.mapyourshow.com/8_0/floorplan/index.cfm?st=keyword&sv=dell&hallID=C&selectedBooth=7.A23&utm_campaign=21092724-IBC&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--Qv-TSlXWcJ7uRmLywryF1LsWUZjvmh68bZvySM76Eh-fOb9xeEt7gYSsp7gypdFLiiUUt)) - Walk up Boris FX Suite demos in the Dell booth with Christoph Zapletal, VFX product specialist.  - **Hall 8 — 8.MS17** ([view on map](https://ibc2025.mapyourshow.com/8_0/floorplan/index.cfm?st=keyword&sv=boris%20fx&hallID=D&selectedBooth=8.MS17&utm_campaign=21092724-IBC&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--Qv-TSlXWcJ7uRmLywryF1LsWUZjvmh68bZvySM76Eh-fOb9xeEt7gYSsp7gypdFLiiUUt)) - [Schedule a private meeting](https://calendly.com/borisfx_ibc/meeting?utm_campaign=21092724-IBC&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--Qv-TSlXWcJ7uRmLywryF1LsWUZjvmh68bZvySM76Eh-fOb9xeEt7gYSsp7gypdFLiiUUt) with Ben Brownlee, Director of Content, for one-on-one deep dive demos & presentations on all Boris FX Suite products. Attendees are invited to visit Boris FX in multiple locations throughout the duration of IBC. [Learn more about Boris FX](https://borisfx.com/). ### ## **Media Contact** Jessie Electa Petrov Director of Marketing, Boris FX [jessiep@borisfx.com](mailto:jessiep@borisfx.com) 617-451-9900 [View full post](https://blog.borisfx.com/press/boris-fx-showcases-next-gen-ai-vfx-and-pro-audio-tools-at-ibc-2025) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jessie Electa Petrov" }, "dateModified" : "2025-09-09T14:30:12.744Z", "datePublished" : "2025-09-08T20:41:00Z", "headline" : "Boris FX Showcases Next-Gen AI VFX and Pro Audio Tools at IBC 2025", "image" : { "@type" : "ImageObject", "height" : 1080, "url" : "https://21305637.fs1.hubspotusercontent-na1.net/hubfs/21305637/IBC_PromoImage_2025-v2.png", "width" : 1920 }, "mainEntityOfPage" : "https://blog.borisfx.com/press/boris-fx-showcases-next-gen-ai-vfx-and-pro-audio-tools-at-ibc-2025", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "Press" } } ```