--- title: Press | Boris FX | Jessie Electa Petrov description: "Jessie Electa Petrov (she/her) is the Director of Marketing at Boris FX. She started her career at a post-production house in NYC before jumping over to magazine publishing, then back to her true love: anything related to film & TV." --- [![Boris FX logo](https://blog.borisfx.com/hubfs/New%20Logos/BorisFX2023_Color.png)](https://borisfx.com/) - PRODUCTS - FILM & VIDEO - [BORIS FX SUITE](https://borisfx.com/products/bfxsuite/?collection=boris-fx-suite&product=boris-fx-suite) - [SAPPHIRE](https://borisfx.com/products/sapphire/) - [CONTINUUM](https://borisfx.com/products/continuum/) - [MOCHA PRO](https://borisfx.com/products/mocha-pro/) - [SILHOUETTE](https://borisfx.com/products/silhouette/) - [SYNTHEYES](https://borisfx.com/products/syntheyes/) - [PARTICLE ILLUSION PRO](https://borisfx.com/products/particle-illusion/) - PHOTOGRAPHY - [OPTICS](https://borisfx.com/products/optics/) - AUDIO - [CRUMPLEPOP](https://borisfx.com/products/crumplepop/) - [SEQUOIA](https://borisfx.com/products/sequoia/) - [SAMPLITUDE](https://borisfx.com/products/samplitude/) - [MUSIC STUDIO](https://borisfx.com/products/music-studio/) - LEARN - WATCH - [WHAT'S NEW](https://borisfx.com/videos/?tags=series%3AWhat%27s+New) - [AI FEATURES](https://borisfx.com/videos/?search=ai) - [TUTORIALS](https://borisfx.com/tutorials/) - [PREMIUM TRAINING](https://borisfx.com/store/v1/?collection=training-products&product=sapphire-essentials) - [YOUTUBE](https://www.youtube.com/user/BorisFXco) - [BORIS FX LIVE](https://borisfx.com/livestream/) - READ - [BLOG](https://blog.borisfx.com/all) - [ARTIST SPOTLIGHTS](https://blog.borisfx.com/tag/artist-profile) - [CUSTOMER CASE STUDIES](https://blog.borisfx.com/tag/case-study) - [WHAT'S NEW](https://blog.borisfx.com/tag/product-news) - [ART OF THE CUT](https://borisfx.com/blog/aotc/) - [PRESS RELEASES](https://blog.borisfx.com/press) - CONNECT - [COMMUNITY FORUMS](https://forum.borisfx.com/) - [DISCORD](https://discord.com/invite/taNEpdkc5d?utm_campaign=Weekly+News&utm_medium=email&_hsenc=p2ANqtz-_xVap0UCWJHPoUV4juVJg14NMgOKYMKW58K5dD0jx5UVro9oVeBobfA3xM61tJLkcZ3SbtiiqmTn2u2LYzW3LQvtnjjw&_hsmi=373716043&utm_content=373716043&utm_source=hs_email) - [FACEBOOK](https://www.facebook.com/borisfx) - [INSTAGRAM](https://www.instagram.com/boris_fx/?hl=en) - [TWITTER/X](https://x.com/borisfx) - [LINKEDIN](https://www.linkedin.com/company/boris-fx/posts/?feedView=all) - SUPPORT - [INSTALLERS](https://borisfx.com/downloads/) - [ACTIVATION HELP](https://borisfx.com/support/license-instructions/) - [HELP CENTER](https://support.borisfx.com/hc/en-us) - [SUBMIT A TICKET](http://support.borisfx.com/hc/en-us/requests/new) - [DOCUMENTATION](https://borisfx.com/support/documentation/) - [FAQS](https://support.borisfx.com/hc/en-us) - ABOUT - [OUR STORY](https://borisfx.com/company/about-us/) - [CAREERS](https://borisfx.com/company/careers/) - [AFFILIATE PROGRAM](https://borisfx.com/company/affiliate/) - [CONTACT US](https://borisfx.com/support/open-a-case/) - [PRESS & MEDIA](https://borisfx.com/company/press-and-media/) - [PURCHASE](https://borisfx.com/store/) [LOGIN](https://borisfx.com/account/manage/) AUTHOR # Jessie Electa Petrov Jessie Electa Petrov (she/her) is the Director of Marketing at Boris FX. She started her career at a post-production house in NYC before jumping over to magazine publishing, then back to her true love: anything related to film & TV. ## Stories by Jessie --- Events ### [Boris FX Highlights New AI-Assisted VFX and iZotope RX at IBC2026](https://blog.borisfx.com/press/boris-fx-highlights-new-ai-assisted-vfx-and-izotope-rx-at-ibc2026) ##### 6 minute read Speed up daily broadcast and streaming workflows with powerful automated workflows, creative effects, and pro audio tools. Jessie Electa Petrov Sep 2, 2026 Sequoia ### [Boris FX Sequoia Transforms Immersive Audio Mixing with New Spatial Panner](https://blog.borisfx.com/press/boris-fx-sequoia-transforms-immersive-audio-mixing-with-new-spatial-panner) ##### 5 minute read The 2026.5 release delivers a single visual workflow that meets the high-performance and stability demands of top audio engineers, producers, and... Jessie Electa Petrov Aug 6, 2026 Pro Audio ### [Boris FX Acquires iZotope, the Award-Winning Leader in Intelligent Audio Technology](https://blog.borisfx.com/press/boris-fx-acquires-izotope-the-award-winning-leader-in-intelligent-audio-technology) ##### 3 minute read Two of post-production's most decorated toolmakers unite to expand Boris FX's audio portfolio with iZotope's renowned audio tools, including RX and... Jessie Electa Petrov Jul 2, 2026 Optics ### [Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinity Photo](https://blog.borisfx.com/press/boris-fx-optics-expands-plugin-support-to-apple-photos-capture-one-and-affinity-photo) ##### 8 minute read Optics 2026.5 delivers greater photo editing flexibility, a hand-painted backdrop texture generator, authentic film burns, dynamic particles, and... Jessie Electa Petrov Jun 25, 2026 Mocha Pro ### [AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro](https://blog.borisfx.com/press/ai-point-tracking-speeds-up-complex-vfx-tracks-in-mocha-pro) ##### 6 minute read The 2026.5 release adds automatic point tracking, advanced AI matte refinement, faster cleanups, flexible exports, and Windows ARM support. Jessie Electa Petrov Jun 11, 2026 Silhouette ### [Faster, More Flexible AI Matting Fuels Boris FX Silhouette](https://blog.borisfx.com/press/faster-more-flexible-ai-matting-fuels-boris-fx-silhouette) ##### 9 minute read The 2026 release helps artists tackle complex matting, roto, and paint in fewer steps, adds an automated 3D head mesh, and delivers speedier... Jessie Electa Petrov May 28, 2026 Sapphire ### [Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures](https://blog.borisfx.com/press/boris-fx-sapphire-adds-optical-beauty-and-hypnotic-textures) ##### 5 minute read The 2026.5 release introduces advanced defocus, organic procedural textures, a reinvented glare effect, Effect Builder updates, and new pro lens... Jessie Electa Petrov May 21, 2026 Continuum ### [Boris FX Continuum Pairs AI Precision and Advanced Creative Controls](https://blog.borisfx.com/press/boris-fx-continuum-pairs-ai-precision-and-advanced-creative-controls) ##### 7 minute read The 2026.5 release adds automatic deinterlacing, updated AI models, easier effect isolation, revamped warps & transitions, and enhanced particles. Jessie Electa Petrov May 13, 2026 CrumplePop ### [New SoundApp ARA Plugin Transforms Boris FX CrumplePop](https://blog.borisfx.com/press/new-ara-plugin-transforms-boris-fx-ai-driven-crumplepop-soundapp) ##### 4 minute read CrumplePop 2026.5 streamlines music, voice, and cinema stem separation workflows and audio cleanup with support for Pro Tools, Samplitude, and... Jessie Electa Petrov May 7, 2026 [1](https://blog.borisfx.com/press/author/jessie-electa-petrov/page/1) [2](https://blog.borisfx.com/press/author/jessie-electa-petrov/page/2) ... [5](https://blog.borisfx.com/press/author/jessie-electa-petrov/page/5) ### Stay connected with Boris FX Be the first to know about new product releases, exclusive offers, artist profiles, tutorials, events, free products, and more! 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